The Story of a Family, Told in Gold.
Every piece we sell was made by someone we know by name.
Our atelier sits directly above the showroom — a deliberate choice made in 1994 by our father. He believed that a customer should be able to walk upstairs, meet the karigar shaping her wedding bangle, and know his name.
Forty-seven years later, we still work that way. Every gram is BIS-hallmarked. Every gemstone is certified by IGI or GIA. Every piece is weighed in front of you. And every heirloom carries a lifetime buy-back promise, honoured in cash or in a new piece of your choosing.
— Aarav & Rhea Shah, third generation
Four decades, four turning points.
A single glass case on Relief Road
Founder Shri Rameshbhai Shah opens a modest counter in old Ahmedabad, selling wedding sets to families he knew by name.
The Navrangpura atelier
The next generation opens the C.G. Road showroom, moving the workshop upstairs so patrons can meet the karigars who craft their pieces.
Third generation, same standards
The family expands into certified diamonds and platinum while keeping every gram BIS-hallmarked and hand-weighed.
A digital chapter
The showroom opens online — the same warmth, the same transparency, now a WhatsApp message away.
Come, see the atelier.
Private viewings by appointment. Chai always ready.